• Phil McDonald

How often to release music

Over the last couple of decades, the way we consume music has changed dramatically. The days of wandering down to your local record shop to buy the latest release from your favourite artist is a thing of the past. The vast majority of music these days is streamed and listened to on earbuds or headphones instead of your turntable and hi-fi speakers. So a question that comes up often is what should I release and how often? Let's explore.

The first thing we need to do is to define what we mean by "release" As most music products are no longer in a physical format, a release can be anything from a video shot on your phone all the way up to a professional studio recording. You no longer need to get your music in the shops either. Digital distributors will push your songs out to all the major platforms for a modest fee or you can go down the route of uploading to Soundcloud or YouTube. The key to releasing music is consistency. If you release all your songs in one go in the form of an album you won't have much to follow up with and it's hard to keep the momentum going. Releasing a string of singles removes this problem.

If you aim to release one song a month for a year you're going to be doing a lot of songwriting. This is a good thing for several reasons. Firstly you're going to improve as a songwriter. The more you do something the better you get at it. Secondly, it's going to keep you motivated and focussed on hitting that monthly goal. And thirdly, y consistently releasing singles will make people aware of you and your music and keep you top of mind. As you release more material, people who are just discovering you are likely to explore your back catalogue and recommend you to their friends. Dropping one single and then nothing for months means you'll slip from people's minds quickly then you'll have to try and start building the interest all over again.

The key to growing as an artist is consistency. Why not commit to releasing one single a month in 2021? Start planning it now and imagine how you're going to go about it. I talk about this in more detail on this week's podcast which you can listen to here or via your preferred podcast app.

Thanks for reading.


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