• Phil McDonald

How to get more fans

It's not easy being a musician. It's harder still to try and make a living from it. You can write and release the best material but if no one is listening to it you're not going to go very far. In order to progress we need to gain and grow a fanbase of people who want to hear your music and come to your gigs. It's one of the key building blocks of a successful career. So how do we do it?

Firstly, you have to accept that you've got a job on when it comes to building a fanbase. It doesn't happen overnight and no one is going to do it for you. You've got to be in it for the long haul. The first thing you need to be aware of is the definition of a fan. This is someone who wants to be with you on the journey and will buy everything you release and come to every show. A supporter on the other hand is someone who likes what you're doing and will come to the odd gig and maybe download your latest single. The trick is turning supporters into fans. So how do you do it?

There are a lot of tools at your disposal and you need to make sure you use them. We are of course talking about social media. In this day and age, there's no escaping it. If you want to build a growing fanbase you have to use social media platforms to give as much value as possible. Keep your pages up to date and try and convey your story to your supporters. By sharing interesting content and telling your story people are going to be interested to hear more and will naturally head to Spotify, iTunes, etc to listen to your stuff. Simply posting links to streaming sites doesn't work, you've given the supporter no reason to go there other than you told them to.

Try and post unusual and interesting content. Run competitions, do some merch giveaways. All these activities generate interest and are more likely to make people want to know more and ultimately come on the journey with you. Of course, it goes without saying (but I'll say it anyway) you need to be consistent. There's no point in posting for a few days and then nothing for a few weeks. Work out a social media posting timetable and stick to it. Consistency will generate interest and remember Rome wasn't built in a day and if you build it, they won't come. Right, enough cliche's, I discuss this in much more detail on this week's podcast which you can listen to here or via your favoured podcast app.

Thanks for reading.


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