• Phil McDonald

Social Media - What not to focus on

There's no getting away from it. Social media plays a huge part in most of our lives in both a personal and professional capacity. If you're anything like me I start the day with a quick glance at the news via Twitter and check out various other platforms throughout the day. As musicians platforms such as Facebook and YouTube are integral to our success but I often find people concentrate on the wrong things when trying to make social media work for them.

When it comes to our music, we want people to like it obviously. We want to be liked as artists. With the instant global reach of Facebook and the like it's not unreasonable to put a piece of content out there and watch as the likes and follows come in. We secretly hope it's going to blow up with everyone sharing the content which inevitably leads to greater success but this rarely happens. So people tend to look at their follower count and conclude that they need to attract more, no matter what it takes. However, this is the wrong approach the following reason.

Firstly, the quality of your followers is everything. It's far better to have ten dedicated followers who will listen to your music, buy your merch and come to your gigs than 100 followers who just clicked on the follow button but aren't interested in you particularly and only cam across you as the result of a scatter gun advertising campaign. They won't listen to your music, but your merch or come to gigs. The same thing applies to platforms such as Twitter, know for it's bots and the ability to buy "followers" which may look good on your profile page, where you have 10K followers but if the vast majority aren't real, they won't interact or support you in any way.

The best way to build up a good amount of followers who will support you is not to worry about it or make a big deal out of it. Don't fret over your follower count but instead concentrate on putting out great, regular and consistent content that engages your fans and followers. In time the numbers will grow but the growth will be the right sort of growth, real followers who want to listen to your music and learn more about you. In turn they will spread the word to their friends and your numbers will continue to grow.

I talk about this in more detail on this week's podcast which you can listen to here.

As ever, thanks for reading.


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