The quick release formula
Last week I write about how it can be a good thing to spend less time in the studio, less time procrastinating and more time actually getting your songs out there. A launch plan can be quite a complicated and time consuming business and if you're working a day job or doing something else to make up for Covid related loss of income, trying to put a release schedule together can be a bit of a headache. But it doesn't need to be. Read on...
Firstly, releasing a record quickly doesn't mean you're not going to get the same traction as having a 6 week lead in time for a release. Sure, having more time to plan everything, contact press people and bloggers etc is obviously a bonus but you can still gain a lot of interest with a quick release. For starters, make sure you release on a Friday, not only is this the standard day for new songs but it means you have a better chance of being picked up for a playlist but it gives you the weekend to promote the record.
Next, make use of social media and your email list to promote the record and tell the story of why you're doing this. Be sure to let everyone know you've done this in double quick time, include pictures and video clips of the recording/mixing process and get engaged with your audience. Answer questions and make sure communication is two way.
Promoting in a short space of time isn't easy so make use of Facebook ads. Facebook isn't a great platform for organic growth but it's paid advertising is spot on. You can target your audience very precisly to make sure the people who will buy your record will see your posts. This doesn't have to cost the earth. For a few £/$/€ you can have a very successful campaign which will expose you to a whole new audience.
Lastly, a launch gig is a must. But due to Covid restrictions it's unliklely you'll be able to do this so do a live stream instead. Use Facebook, You Tube etc and go live ideally on release day or the next day (Saturday) Ask friends and family to share the posts and you should get a good audience keen to see what you've been doing and what all the fuss is about.
I talk about this in more detail on this week's podcast which you can listen to here.
As ever, thanks for reading.